Website Launch Checklist-Important Things to Consider Before Launch

If you are doing business in today’s fast-changing world, it is essential that you have a website.

The website is a powerful platform that attracts and connects your target audience to the products and services you offer. Thus, a website plays a vital role in improving productivity and business success like never before and it is difficult to stay afloat in the competitive market without it.

As a business owner, CEO, COO (Chief Operating Officer), marketing manager, etc., you need to find the best Web development company to publish a well-structured website that can drive online customers.

It is important to note these points for a website launch, even if you already have a website, as it can improve your online presence and generate new leads.

Website Launch Checklist

Let’s look at these 4 important things;

1.Define your goal

Most companies out there are unaware of their purpose behind having a website or other online platforms. A lot of them don’t really know why they build one and what to expect from it.

Understand that it is not advisable to create a website before you are well informed about the types, needs, interests, problems of your customers and the objectives of your company. In this sense, researching the target audience is a step that should not be neglected, as it can make the difference between the success and failure of a company as a whole.

2. Have a good design.

One of the essential things to note before building the website is to create a clean and attractive design because the design is an important part of your presence in online marketing.

Did you know that 66% of people prefer beautifully designed sites to something plain and simple?

There are four important reasons why exclusive designs are important. Good design creates the first impression, helps your SEO, can build customers’ trust and increase the value of your brand. So, to create a better website for your business, you must understand the importance of design and hire the best web design company.

3. Write good copy

To direct your customers or prospects to the desired action, you must place attractive copies on your website. Like design and user experience, writing strategies must be strategic and based on data and behaviour.

Good writing can bring a brand to life, provide clarity about a product or service, or demonstrate evidence of success stories. When including a lot of information, it is very important to also include a specific call to action buttons.

While the content helps your company establish trust and authority in your industry, a good copy is what motivates, encourages and convinces your audience to get involved with your company.

So, if you want your site to be well-positioned on Google, you definitely need to plan a good copy for it, because it is the main thing that differentiates your site from competitors.

4. Make it SEO friendly

The IT boom has changed the conventional way of doing business and made marketing operations easy and fast. Today, successful companies use SEO or search engine optimization intelligently to attract and engage their target audiences on their websites.

It is totally useless if you don’t have visitors to your ideal and well-structured website. Therefore, Search engine optimization (SEO) is one of the most important parts of developing web pages and will help your products or services appear first when people look for solutions like the one you offer.

However, to keep up with market trends and make a smart move in the growing market, every company needs to invest in SEO.

At Qbytez, we design and develop all websites with these important factors in mind and action.


Top SEO Trends 2020 That You Need to Know

People’s consumption habits are changing. Today, it’s remarkable how technology has interfered with the way people market and buy products and services.

If we analyze the scenario of electronic commerce about 10 years ago, we can see the great evolution that this sector has achieved over time.

Consumers have been looking for greater convenience and practicality in their purchases, still maintaining high service standards and product quality requirements, and so companies have had to adapt to this new demand. And that’s where SEO comes in, helping companies that want to reach their target audience through digital marketing to stand out amid the flood of possibilities.

Take your digital presence to the next level with Qbytez Digital Marketing Services including social media, web design and search engine marketing.

In this blog, we will briefly present the chief SEO trends 2020, let’s continue reading!

Do you know what SEO is?

The term SEO stands for Search Engine Optimization.

Basically, SEO deals with the tools and techniques used to optimize the content developed for online use. It improves visibility and gives more prominence whenever Google users carry out searches related to the content developed.

With a well-worked SEO, the website, blog, landing pages, social media portals, etc will achieve better positioning and engagement that can be converted into leads, and which are the goals pursued when applying SEO techniques.

What’s new — Latest SEO trends 2020?

Google frequently updates its search algorithms. These updates directly affect the SEO application and the way Google ranks and presents each site on search pages.

Besides, it strongly influences the expansion and reduction of brand awareness and the growth of any business in the current market. Here are three major SEO trends to be understood for 2020.

1. Voice Search

When we said at the beginning that consumer behaviour has changed a lot in recent years, we still mean that this change tends to be even greater.

This justifies the popularity of voice assistants, which help thousands of people who use smartphones. And, as these voice assistants gain an increasing number of followers, we realize that companies must also adjust to this new method for products and services.

But in practice, how does this affect your website or blog? Simple, try to develop content for your website or blog based on users’ thought patterns, with a clear picture of how the user is likely to look for certain products or services.

Likewise, the focus on key phrases and easy-to-understand language is much more important. Currently, many sites rely on content that is a little more technical or formal, it is not that the style of writing that should change, but just adapt to what your audience will look for when doing a voice search.

2. Artificial Intelligence

Artificial Intelligence is one of the most important technologies today and not just for search engines.

Companies like Google, Apple, Microsoft, etc. Use AI to improve users’ search results, especially in unique searches that occur every day.

Without delving into the complicated technicalities, let’s simply describe the nature of artificial intelligence as it quickly discovers whether a published content is valuable or not.

It then automatically classifies those web pages and determines their rankings with very good accuracy.

It is already a reality that giant companies have been applying this technology as part of their business strategy for some years and it is gaining more momentum now.

3. Relevant content

By 2020 we are ushering into the world of Content revolution, where only quality content can survive.

In any case, it is good to apply SEO techniques to your website, but never think that it is enough to make you successful. Because, if your content does not bring something interesting and new to your visitors, it is likely that they will not be converted into leads, even if the site appears as the first option on search engines.

Many users are tired of more of the same by searching for something on Google that finds multiple pages with the same information. Therefore, it is essential to bring something new and creative, without losing the focus of the content, but awakening the visitor’s desire to stay on the site.

In addition to these trends, it is important to always be aware of the practices and news in the digital marketing area, studying what the market requires in this regard.

Want to stay on top with the best SEO services? Visit our website, Qbytez Infolabs and get a free SEO audit today!