Through experiments and research and a heavily data-driven approach, we are able to pinpoint exactly what your visitors wants from your website and optimize the layout and user flow accordingly to enhance the chance of conversion and keep audiences on your website rather than bouncing.
With about 500-600 algorithm changes year on year alongside updates and design and development aspects affecting ranking positions, can you really afford to lose your customers through bounce rate because your website layout and structure isn’t user-friendly?
Once you are able to determine what your visitors expects and is actively looking for from your website, we will optimize the user experience in the following way:
There are plenty of industry standard tools which can be used to help assess a variety of website ailments and reports which areas need your attention - bounce rate, abandoned carts etc.
We use tools like Google Analytics to make sure that we have a proper understanding and better insights of your audiences on their behaviours and buying patterns.
Websites need to be mobile-ready to ensure higher user satisfaction, which is particularly important with Google’s mobile-first index to be on the top spots in that SEO rankings.
Unique and engaging content is essential, such as video, can help to increase conversion rates by 80%. Good content that keeps SEO in mind will also boost your search rankings and finally conversion.
Using our access to analytical tools, we are able to understand which calls to action resonate well with your visitors, and what your current ones are doing wrong - are they hidden on the page? Are the pointing links relevant? Are they on the best position on the page?
Once we have a map of your site planned out with an ideal site structure that your visitors can follow, with the main points in the customer journey where conversion is most likely, we will then get to work optimizing the user experience on your website. Be prepared for your conversions to rise!
Our experts can delve into the structure of your site and analyse how your current setup is, or isn’t, working so that you can have up to a whopping 400% increase in your conversion rates.