Jumping on the bandwagon of each and every single social media platform isn’t our style. In fact, you may not realise that some of the most popular social platforms may not even bring anything to your business. Instead, we understand the need for a tactical social media management strategy which informs, engages and converts within your target audience.
By taking a look around your current social media platforms, we can identify areas could benefit from a well-rounded, targeted social media strategy. From profile segmentation to audience analysis and social brand management, we’re able to take away the strain and be your eyes and ears on social.
We compare your social presence to your competitors to see where we need to focus our attention in order to be the best in competing with them. Coupled with our extensive knowledge of both social media and the industry, we’re able to give you an idea of where we can take your brand in social space.
In order to target the right audience on social media, we need to create a persona for your prospects. Using our research, we will put together your perfect consumer segments and use it to target their likes, their requirements and tailor the content we put out to them.
Once we are aware which direction we need to take and who we want to target, we will compile a comprehensive, engaging social media strategy to outline what we will do to keep your brand shines on social. For paid social strategies, we will outline proposed spend as well as estimated outcome with reach and engagement.
Once the social strategy has been finalised and approved, it’s down to business. We will create weekly social media schedules with daily updates and custom media assets for the brand. We will also help you draft out any adverts plan to run, including creatives.
The actual hard work starts from here - this is when all our research and development of your campaign strategy gets put into action. You will still own your social networks - we will simply manage the activity on your behalf.
Using a variety of social listening and reporting tools, we’re able to report on significant changes on the fly - that’s real-time monitoring to ensure you’re staying on top of your brand across all social platforms.
Using various different tools, we’re able to tap into online conversations and see what people are already saying about your services and industry and gain insight into what can be done to enhance the outlook of your brand.
We want to get to know your customers so we can start sharing content that they want to see. We create brand segmentations to tackle the who, what, where and how of your prospects in order to target them accurately.
By breaking your prospects down into segments, we are able to target the core groups with content which engages them and plays to their needs and taste. Different audiences require different approaches.
Knowing how successful our social media marketing efforts are helping us to determine how well our social strategy is working. We go over a range of metrics to ensure engagement and conversions are increasing, which helps us to identify further key success metrics.
Using data and creativity, the social media experts at Qbytez are here to help you achieve social success, no matter what industry you are in. And with 86% of consumers preferring a brand that’s authentic and honest on social media, we’ll make sure to always have you brand’s values as an utmost priority.
By utilising the popularity of social media, we’re sure to help you grow your brand awareness and, in turn, your bottom line.