PPC algorithms and technology have evolved and opening up fabulous opportunities with remarketing, machine learning, competitor analysis, social media marketing and conversion rate optimization (CRO) which are all highly influenceable to create a perfect PPC strategy for your brand.
With plenty of new devices, customer segments and touch points than ever, creating a consistent and profitable strategy can be challenging. We’re
Constant tweaking is key to a successful PPC campaign, and we’ll be constantly updating your strategy based on the analysis of your data.
We spend time to analyse your business and objectives and work through your existing PPC accounts and analytics if any. This allows us to understand what’s working and what’s not, and to provide analysis and action points to get the best results.
Using various intelligent tools, we analyse your competitor’s campaigns for what we can learn from their PPC strategy to uncover some quick info and benchmark your business in the PPC space.
The key aspect of a successful paid search campaign is to ensure the messages are reaching to the relevant audience. We work with you to create customer segments that inform our tactics and allow us to create compelling and engaging user content.
At this point, we have a very clear idea of what needs to be done to benefit the PPC campaigns. We then create a strategy document for you - this is our baseline until the data tells us we need to adapt and change.
Creating compelling content and creative ad banners coupled with strong call to action is crucial to successful campaigns. Messages need to be highly relevant to the audience and consistently tested and refined to increase the Return on your Investment.
We will find the right mix of positive and negative keywords that ensure high user base and cost efficiency. Our campaigns are highly configurable so we can tightly control budget to minimise any sort of wastage.
Whether we are redefining your existing campaigns or building new accounts on new networks, our implementation experience is adequate. You will have the full ownership of the accounts and a direct relationship with the network.
It may surprise you how many companies are not tracking goals regularly. We will ensure the data we work with is accurate and gives us everything we need to make the best decision on your campaigns.
With a great degree of care, we will continuously optimize success and opt out poor performing ads, keywords and sources seeking higher engagement and intent. We are often assisted by machine learning and scripts at this stage.
The performance of your webpages will have a huge impact on your paid AD performance. Think of conversion rate as the multiplier here. We are constantly testing copy, layout, calls to action and much more to increase this number.
We make things easy to understand by producing meaningful insights with a narrative that helps us collectively make a better decision on the strategy to move forward. We produce weekly and monthly reports with quarterly reviews.
As we gather more and more data, it may become obvious that some tactics are working better than others. We conduct a quarterly review to see if we need to adjust the strategy based on your objectives and what the market is showing us.
We look at the following attributes and give personalised feedback using our findings and aligning them with what your business wants to achieve. PPC audits can also reveal high performing keywords that can be used as part of your organic SEO services.