PPC Management

“Getting the most from your pay per click (PPC) advertisements takes years of experience backed by a solid data-led strategy. With Qbytez as your PPC partner, you're in safe company. As with vastly experienced, we’ve worked with some of the well-known brands in the area and consistently delivered remarkable results”

PPC Agency Services.

Since we are confident with our collective experiences, pay per click (PPC) has transformed beyond all recognition. PPC management has moved on from being a keyword targeted service into a complex beast of several combinations such as; retargeting, shopping, video ads, mobile apps and social media advertising.

PPC algorithms and technology have evolved and opening up fabulous opportunities with remarketing, machine learning, competitor analysis, social media marketing and conversion rate optimization (CRO) which are all highly influenceable to create a perfect PPC strategy for your brand.

With plenty of new devices, customer segments and touch points than ever, creating a consistent and profitable strategy can be challenging. We’re

Qbytez’s PPC Management.

Ensuring that your paid media strategy pays off the level it deserves, we use our tried and tested 12-step process to engage your needs and produce a smashing ROI.

Constant tweaking is key to a successful PPC campaign, and we’ll be constantly updating your strategy based on the analysis of your data.

  • Audit & Objectives

    We spend time to analyse your business and objectives and work through your existing PPC accounts and analytics if any. This allows us to understand what’s working and what’s not, and to provide analysis and action points to get the best results.

  • Competitor Analysis

    Using various intelligent tools, we analyse your competitor’s campaigns for what we can learn from their PPC strategy to uncover some quick info and benchmark your business in the PPC space.

  • Identify Segments

    The key aspect of a successful paid search campaign is to ensure the messages are reaching to the relevant audience. We work with you to create customer segments that inform our tactics and allow us to create compelling and engaging user content.

  • PPC Strategy

    At this point, we have a very clear idea of what needs to be done to benefit the PPC campaigns. We then create a strategy document for you - this is our baseline until the data tells us we need to adapt and change.

  • ADs & Creatives

    Creating compelling content and creative ad banners coupled with strong call to action is crucial to successful campaigns. Messages need to be highly relevant to the audience and consistently tested and refined to increase the Return on your Investment.

  • Keywords & Traffic Sources

    We will find the right mix of positive and negative keywords that ensure high user base and cost efficiency. Our campaigns are highly configurable so we can tightly control budget to minimise any sort of wastage.

  • Building Campaigns

    Whether we are redefining your existing campaigns or building new accounts on new networks, our implementation experience is adequate. You will have the full ownership of the accounts and a direct relationship with the network.

  • Goals & Tracking

    It may surprise you how many companies are not tracking goals regularly. We will ensure the data we work with is accurate and gives us everything we need to make the best decision on your campaigns.

  • PPC Optimization

    With a great degree of care, we will continuously optimize success and opt out poor performing ads, keywords and sources seeking higher engagement and intent. We are often assisted by machine learning and scripts at this stage.

  • CR Optimization

    The performance of your webpages will have a huge impact on your paid AD performance. Think of conversion rate as the multiplier here. We are constantly testing copy, layout, calls to action and much more to increase this number.

  • Reporting

    We make things easy to understand by producing meaningful insights with a narrative that helps us collectively make a better decision on the strategy to move forward. We produce weekly and monthly reports with quarterly reviews.

  • Strategy Review

    As we gather more and more data, it may become obvious that some tactics are working better than others. We conduct a quarterly review to see if we need to adjust the strategy based on your objectives and what the market is showing us.

PPC Strategy & Platforms.

Our experience of PPC and the data-driven approach gives you access to an account management service like none other. We know which PPC channels are more effective and how to accurately create campaigns for each channel. With mobile devices accounting for about 52% of all paid PPC clicks, we make sure to always stay ahead of the game in digital advertising.

  • Google ADs Management

    We’re experts in creating and managing high-performing Search, Display and Shopping campaigns which increase your brand's visibility and profitability.

  • Bing ADs Management

    We get your brand noticed on Microsoft’s ever-growing search engine as well as on Yahoo!.

  • PPC Reviews & Audits

    We can tell you what’s going well and what needs some refinements as well as where the big opportunities are hiding. PPC is all about growing and we’re here to nurture your brand.

  • Feed Optimization

    As one of the most important aspects of PPC, we optimize your shopping feeds to make it simpler for Google to display your information. This increases visibility and results in more conversions.

  • Social Media Advertising

    Reach your audience with highly accurate demographic targeting and benefit from this low-cost method of brand awareness and sales generation.

  • Rule Based Bidding

    We’re able to create bespoke solutions using custom scripts to manage your business rules and tightly control your metrics. No project is ever too complicated!

  • Attribution Analysis

    Customer acquisition is absolutely not a linear journey. Working alongside you, we help you make sense of how SEO, PPC and Social Media affect each other.

Free PPC Audit.

By putting our eye over your current PPC strategy, we’re able to give you our honest, professional opinion as to what you’re doing right. More importantly, we’ll let you know where you could improve. Did you know that only 53% of companies tend to track their marketing ROI? Our team keeps a close eye on your campaigns to ensure you have good visibility and ROI.

We look at the following attributes and give personalised feedback using our findings and aligning them with what your business wants to achieve. PPC audits can also reveal high performing keywords that can be used as part of your organic SEO services.

  • Strong Account Structure

    We ensure that your accounts are properly set up to succeed, which involves making sure that your account has a good structure for the following steps.

  • Detailed Keyword Strategy

    We take a look at current keywords and create an in-depth, targeted strategy. This can include expansion of keywords to increase ROI.

  • Engaging Copywriting

    Our PPC strategy also includes ensuring that all copy grabs attention while giving enough information so that we keep the audience wanting more.

  • Optimized Bid Strategy

    Setting out a bid optimization strategy makes the most of your money while promoting the best areas or products of your site.

  • Identify Landing Pages

    We suggest pages that would be perfect for your audience to land on for specific campaigns, which will increase your conversion rate and ROI.

  • Setting Up AD Groups

    Ad groups need to match your campaign; our team ensures that your ad groups aren’t too wide-reaching, to make sure that the copywriting goes smoothly.

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