Serving your customers with specific information at the right point within their customer journey enhances the probability of conversions. Keep in mind that customer journeys are no longer as linear as once were; there are so many twists and turns and potential new conversion points than ever before. 67% of customers, for example, uses more than two channels before making their decision.
If you’ve become aware of your customers slowing down and leads and conversions beginning to shrink, it’s time to take a look at your marketing attribution and see what’s happening… or, at least, let us take a look!
Know the value of all your new customers in comparison with Customer Acquisition Cost(CAC). This will help you to target the most profitable customers or segments and streamline your marketing campaigns.
Have insight into points such as what channels and conversion paths your audiences prefer, as marketing attribution looks overall stages before purchasing.
Each and every step of the conversion process is attributed to a fixed value, simplifying the way you calculate your ROI.
Streamline your digital marketing campaigns by using your budget wisely. Our team provides detailed reports into what’s performing and what isn’t so that you can easily adapt to the ever-changing audience behaviours.
With our help, and the additional aid of our marketing automation tools, we’re able to dive in and make personalizations to your campaign to keep those high-quality conversions coming in, no matter where your customers have diverted their attention to – you could see us as your marketing rapid action team!
See exactly how effective your website is satisfying the requirements of your audiences, as well as pinpointing areas which could do with some more attention to increase your ROI and boost your conversions to the next level.
Testing and fine tuning your digital strategies for optimized online and offline media relationships.
Knowing how many touches are required per channel before your audiences move to the next steps.
Identifying and understanding the time frame taken of each channel until sales closure.
Insight into the influence to the early-stage customer first touches on your sales funnel.